KANSAS CITY, MO – In honor of Veterans Day, and to thank veterans, active-duty military, and reservists for their service, Tohi will offer a free four-pack of beverages (limit, one per customer) and 20% discount on Tohi products for veterans and military personnel with valid military ID card. The new initiative begins on Wednesday, Nov. 11, and will continue indefinitely to show Tohi’s ongoing commitment to supporting those who serve our country.
Tohi, the ready-to-drink wellness beverage made with immune-boosting, antioxidant-rich Aronia Berries, will offer the promotion exclusively on its website, www.DrinkTohi.com. Redeeming the discount is easily completed online via Shopify by quickly and securely verifying one’s military I.D.
“Tohi’s entrepreneurial core values including, Respect, Integrity, and Responsibility are totally aligned with the military’s ethics and values. We are focused on making a meaningful contribution to human health and wellness through our healthier for your consumer products.
Tohi is perfect for active military families looking for healthy and convenient choices to fuel their families,” said Shari Coulter Ford, CEO, and Co-Founder of Tohi Ventures. “This Veterans Day offer is the perfect embodiment of Tohi’s values and vision that extends far beyond a one-day offer.”
Military Voices of Tohi In addition to the Veterans Day promotion, Tohi will also kick off a social media campaign dedicated to active and retired military called, “Military Voices of Tohi.” Veterans, active-duty military, and reservists are encouraged to share photos on social media using #MilitaryVoicesOfTohi and the trending hashtags #HowItStarted (photo in uniform) and #HowItsGoing (photo with Tohi beverage).
Tohi will share the user-generated content throughout the month of November to honor and pay tribute to all military personnel – both active and retired.
The kick-off social post features Wayne Ford, Major USAF, Ret. who has been a Tohi advocate and supporter. “I’ve spent my life in cockpits, from the Air Force to being newly retired from Delta Airlines. I’ve always led an active lifestyle and I drink Tohi for both the anti-inflammatory and immune-boosting benefits,” said Ford.
Tohi, a Kansas City-based healthy lifestyle brand, has a line of four Aronia Berry-based functional beverages. Aronia boasts a high micronutrient profile and total antioxidant measures that are four times that of blueberries and twice that of acai. Antioxidants are widely studied and are believed to improve heart, bone, immune, and brain health by inhibiting the oxidation of free radicals in the body that can lead to inflammation and chronic disease.
Tohi beverages are clean label (only five ingredients), low in calories (45 calories per can), non-GMO and Kosher certified, vegan, allergen-free, and non-carbonated. Tohi is available in four flavors: The Original, Blackberry Raspberry, Dragon Fruit, and Ginger Lime. Anyone can purchase Tohi beverages online or in more than 500 retail outlets nationwide.
About Tohi Beverages: Tohi beverages are 30% single strength Aronia Berry juice and 70% hydration, available in four refreshing flavors: The Original, Blackberry Raspberry, Dragon Fruit, and Ginger Lime. Tohi is non-carbonated and naturally low in calories, with no added sugars and just a hint of Monk Fruit for sweetness. Tohi beverages are packaged in eco-friendly, 12-ounce slim aluminum cans, available for purchase at www.DrinkTohi.com and Amazon.
About Tohi Ventures: Tohi is an emerging wellness brand innovating antioxidant-rich products from a trending specialty crop, Aronia Berries. Aronia is native to North America and Tohi sources Aronia directly from Midwestern growers across seven states, supporting their sustainable growing practices. Tohi is the creation of two female friends, each with significant healthcare, entrepreneurial and investment experience and a shared philosophy of a nutrition first approach to wellness. For more information, visit www.DrinkTohi.com
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