Melinda Caughill

Melinda Caughill is co-founder of 65 Incorporated and a proven success at launching brands and turning them into industry leaders. Prior to 65 Incorporated, Melinda worked at Beacon Health Corporation as the marketing manager alongside her mother, 65 Incorporated’s co-founder Diane J. Omdahl, RN, MS. During Melinda’s time as the marketing manager, she saw and heard stories of countless individuals struggling to understand the complexities of Medicare with nowhere to turn to get help. Seeing the vast need that would only grow as Baby Boomers began reaching the age of 65, the idea for 65 Incorporated was born. Melinda is also a partner at Third Person, Inc., a full-service, family-run advertising and web design agency. Its clients include Harley-Davidson, Batteries Plus, Valpak and more. An authoritative voice on franchise marketing, Melinda is a frequent contributor to popular franchise industry publications Franchise Update and Multi-Unit Franchisee. Melinda earned her Bachelor of Arts degree in Mass Communications, History and Art at the University of Wisconsin-Milwaukee (UWM). She also speaks on marketing and teaches entrepreneurs through the Small Business Development Center at UWM.