By Denise G. Callahan
The number of veterans seeking help from the commission are increasing, so the advertising budget was increase to $100,000 for next year, a $20,000 increase over the budgeted amount last year. Executive Director Caroline Bier said when the county asked her to make some budget cuts she bumped the ad budget down to $75,000, since they only spent a fraction on marketing in 2014.
“We can always go back to the county and ask for additional funds,” Bier said, adding that they only budgeted about $1.9 million of the $3.2 million levy that is available to them. “We can dip into that if we need to make a large advertising purchase.”
The commissioners have gotten bids and heard presentations for billboards and radio advertising but only spent 
$9,154 last year, because they were waiting to get the marketing plan. The commissioners heard a radio advertising pitch that would have cost $30,000 to $50,000. They opted for commissioning a study by the Miami University Pi Sigma Epsilon Marketing Fraternity, for $6,750.
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