Army & Air Force Exchange Service, Army to Launch Soldier For Life Apparel

The Army & Air Force Exchange Service will offer Soldier For Life-branded apparel starting this month at 30 PXs and

DALLAS – Soldiers For Life can now wear their service with pride with official U.S. Army apparel coming soon to Army & Air Force Exchange Service PXs.

This month, 30 PXs in the United States, Europe and the Pacific will offer polos, T-shirts and caps sporting the Army’s Soldier For Life logo. The apparel will also be available at

“About 75% of Americans say they know little about their military,” said Exchange Director/CEO Tom Shull. “This exclusive clothing line is a great opportunity for Veterans and Retired Soldiers to share conversations about the value military service provides our Nation.”

Veterans and Retired Soldiers will have two versions of the Soldier For Life logo to choose from when selecting apparel: one for Retired Soldiers, and one for current Soldiers and Veterans.

“The launch of Soldier For Life apparel through the Exchange will help the Army build a stronger relationship with the 8 million Army Veterans and 1 million Retired Soldiers who have served with honor,” said Army Retirement Services Director Mark Overberg. “Every time they put on one of these polos, t-shirts, or caps, they will be reminded that they are Soldiers For Life.”

Participating stores include:

Fort Cavazos Fort Buchanan Schofield Barracks
Fort Bliss Fort Meade Fort Knox
Fort Sill Fort Campbell Fort Leavenworth
Fort Belvoir Fort Leonard Wood Fort Carson
Fort Liberty South Post Joint Base Langley-Eustis Wiesbaden Main Store
Fort Liberty North Post Fort Gregg-Adams Fort Meade
Fort Jackson Fort Drum Fort Buchanan
Fort Gordon Panzer Main Store Camp Humphreys
Fort Stewart Grafenwoehr Main Store Fort Moore
U.S. Military Academy
West Point
Joint Base Lewis-McChord-Fort Lewis Joint Base San Antonio-Fort Sam Houston
Joint Base Myer-Henderson Hall-Fort Myer Joint Base McGuire-Dix-LakeHurst-Fort Dix  

Soldiers For Life can find the full assortment near the main store entrance at participating PXs and

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Since 1895, the Army & Air Force Exchange Service (Exchange) has gone where Soldiers, Airmen, Guardians and their families go to improve the quality of their lives by providing valued goods and services at exclusive military pricing. The Exchange is the 54th-largest retailer in the United States. 100% of Exchange earnings support military communities. In the last 10 years, your Exchange benefit has provided $3.5 billion in earnings for critical military Quality-of-Life programs. The Exchange is a non-appropriated fund entity of the Department of Defense and is directed by a Board of Directors. The Exchange is a 50th Anniversary Vietnam War Commemorative Partner, planning and conducting events and activities that recognize the service, valor and sacrifice of Vietnam Veterans and their families in conjunction with the United States of America Vietnam War Commemoration. To find out more about the Exchange history and mission or to view recent press releases please visit our website at or follow us on Twitter at


Media Notes:

For more information or to schedule an interview with an Exchange representative please contact Chris Ward, 214-312-3861 or [email protected].

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