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By Gregg Zoroya
The vast majority of Americans and employers see veterans as “heroes,” but don’t see them as “assets” within the community, a viewpoint that can keep them from the jobs they want, according to a survey and analysis by the Edelman marketing firm released Thursday.
“The stereotyping of veterans as ‘heroes’ may create emotional distance between veterans and civilians making it difficult for community members to connect with veterans and see them as potential colleagues,” the report said.
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