Hiring Veterans: A Marketing Trend Or A Smart Move?

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By Kevin Harrington

Pick up the newspaper or turn on the TV and you’re sure to see an ad, article or report of another company that’s focused on hiring veterans. I wonder if they’re paying tribute to our soldiers, or making a smart business decision?

My father served our country and I was proud of that fact. However, beyond my pride, I knew there was something different in my dad that I believe made him a better businessman.

I watched him grow his business, and I started working for him at the ripe age of eleven. And I started at the bottom and worked my way up until I reached my point of success. After I lost my father, I began to reflect on what characteristics he possessed that made him such a successful businessman.

Having served in the military was one. So I wanted to learn more about how veterans are transitioning today, and how that process has changed over time. I recently had the opportunity to visit with Scott Mann, a retired Army Green Beret Special Forces Operator who spent 23 years in the hire vetsmilitary. When I asked him to talk about what it took these days to successfully transition out of the military, the conversation unfolded very quickly.

“Read the Full Article at www.forbes.com >>>>”

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